Posted by BDM Historian

When you think glitter and junk mail, the first thing that may come to mind might be your average north American household with one or more children. The glitter for arts and crafts projects, and the junk mail as a general nuisance of modern living.

What you might not think of at first would be advertising in the Third Reich, and specifically advertising for Christmas.

Yet in a magazine published for store owners, called Das Lebensmittelfenster, both were featured in the November 1936 edition which focused on decorating the store windows for Christmas. After all, that's a time for shopping - presents, the holiday meal, and finger foods for the guests. And good advertising can make the difference between selling well, and not doing such great business.

So a little glitz on the window decorations, and some annoying letters to our "dear customers", and even in the Third Reich the store owners were all set for the holidays to come. Make sure to check out Das Lebensmittelfenster in its entirety on our website, by clicking this link.